TV Commercial Project

Students will work in small teams and .....

  • select a topic to create a call to action video
  • review current PSA campaigns
  • collaborate and brainstorm ideas
  • appeal to a target audience using advertising strategies learned
  • script the actions and dialogue
  • mock up a storyboard
  • use an iPad mini to record a video commercial
  • Use iMovie on the iPad mini to edit the commercial
  • use the rubric provided to both plan and self assess their work

Sample Project

Online PSA resources to review prior to considering your own:

Ad Council and the Ad Council Gallery PSAs

Public Service Announcements - great article discussing the history of PSAs big youth anti smoking campaign

Campaign for Tobacco Free Kids

The Advertising Media Partnership for a Drug-free America (PDFA)

“Frying Egg” PSA

Our TV commercial Project:

Create your own advertisement selling a public service announcement - a call to action :

  1. volunteer at school or hospital or community organization
  2. recycle
  3. protect the environment - don't pollute
  4. Don't litter
  5. say no to smoking
  6. say no to drugs
  7. don't text and drive
  8. fire prevention
  9. anti bullying
  10. donate to red cross to support natural disaster relief
  11. join the army, navy, air force, marines
  12. do not drink and drive
  13. support our veterans
  14. Pay it forward or random acts of kindness
  15. join the peace corps
  16. prevent animal cruelty
  17. support your homeless shelter
  18. enroll in the Gardens School of Technology Arts
  19. get out and vote
  20. or something you get Ms Karen to approve first

.Review this storyboard suggestion pdf - how to storyboard for video

Please watch this video on HOW TO USE IMOVIE before you begin editing

Make sure you review the rubric BEFORE you begin planning your commercial
Taken From the Article: How to Create the Perfect PSA
Yet the most recognized PSA consisted of only an egg, a frying pan and these 15 words: "This is your brain. This is drugs. This is your brain on drugs. Any questions?"
This only goes to show the massive impact PSAs have on our culture and our society. You can make an impact too!

Getting Started

  1. Choose your topic. Pick a subject that is important to you, as well as one you can visualize. Keep your focus narrow and to the point. More than one idea confuses your audience, so have one main idea per PSA.
  2. Time for some research - you need to know your stuff! Try to get the most current and up to date facts on your topic. Statistics and references can add to a PSA. You want to be convincing and accurate.
  3. Consider your audience. Are you targeting parents, teens, teachers or some other social group? Consider your target audience's needs, preferences, as well as the things that might turn them off. They are the ones you want to rally to action. The action suggested by the PSA can be almost anything. It can be spelled out or implied in your PSA, just make sure that message is clear.
  4. Grab your audience's attention. You might use visual effects, an emotional response, humor, or surprise to catch your target audience. Be careful, however, of using scare tactics. Attention getters are needed, but they must be carefully selected. For example, when filming a PSA about controlling anger, a glass-framed picture of a family can be shattered on camera. This was dramatic, but not melodramatic. Staging a scene between two angry people to convey the same idea is more difficult to do effectively.
  5. Create a script and keep your script to a few simple statements. A 30-second PSA will typically require about 5 to 7 concise assertions. Highlight the major and minor points that you want to make. Be sure the information presented in the PSA is based on up-to-date, accurate research, findings and/or data.
  6. Storyboard your script.
  7. Film your footage and edit your PSA.
  8. Find your audience and get their reaction. How do they respond and is it in the way you expected? Your goal is to call your audience to action. Are they inspired?
Through a Public Service Announcement you can bring your community together around a subject that is important to you. Will your PSA be on education, poverty, drunk driving, or maybe even Haiti disaster relief? For ideas and examples, check out the Ad Council and the Ad Council Gallery. Keep your message clear and simple, and target your intended audience. Take advantage of your interests, and practice important critical thinking and literacy skills because you will be spreading important social, economic, and political topics.

About the Author: Jaclyn Bell is a digital media instructor and the director of community content for OneSeventeen Media Inc. as well as the competition director of the Young Minds Digital Times Student Film